Arlington, TX – Charles Johnson, a high-level expert in the sports and entertainment field with 10 years of experience in developing and executing sales and marketing strategies, has been appointed senior vice president of corporate partnerships for the Dallas Wings. Johnson is charged with leading the team’s corporate partnership initiatives and helping the Dallas-Fort Worth’s WNBA entry continue to expand and grow its brand throughout the North Texas region. Johnson will begin his role with the organization on August 7 and will report to Dallas Wings President and Chief Executive Officer Greg Bibb.
“Charles brings a wealth of experience and knowledge to our organization, having enjoyed tremendous success with some of the sports industry’s strongest brands,” Bibb stated. “We are fortunate to have him joining the Wings family and look forward to his efforts in helping us become a winning team both on and off the court.”
Johnson has attained success in highly competitive organizations in the sports and entertainment industry in sales, marketing and sponsorships. Prior to his new role with the Dallas Wings, he served as Manager of Corporate Partnerships for the Dallas Cowboys Football Club, where he was responsible for identifying and securing six-figure plus multi-year corporate partnerships with local, regional and national brands.
His career on the business side of sports began in 2006, when he joined the Texas Rangers Baseball Club, as an inside sales representative. He then moved on to the Dallas Cowboys Football Club as a sales consultant, where he was recognized as a top sales performer for the organization by generating over $22 million in contractual sales revenue in three years. With his successes within the Cowboys organization, he was then recommended to MLB’s New York Yankees as a sales manager where he directed the growth of a $19 million membership account base while securing $42 million dollars in contractual membership revenue. With the Philadelphia 76ers, Johnson was named Director of Ticket Sales & Service, where he oversaw 30+ sales executives and three managers. During his time there, his team was recognized with a NBA sales award for generating new season ticket sales.
“I am excited to join an organization that is developing in the DFW market,” Johnson stated. “I have a daughter, and as a father, I personally consider this to be an honor to be a part of a league that promotes strong female role models. I look forward to growing with the team and making the Wings a household name.”
Johnson is a graduate of Texas Tech University, receiving a bachelor of arts in communications in 2002, and a master of science in interdisciplinary studies in 2004. He also played for the Red Raiders as a defensive back under former head coach Mike Leach.